"Too Much Dust & Noise."

Ok, so you've been on the fence awhile now. You've learned about how a blog can be a your hub; How LinkedIn can demonstrate thought leadership; How Facebook can enable friends and fans to build your brand; Twitter can deliver hyper-relevant conversation and search....but you're still feeling like there’s too much dust and noise?

Consider the follow KSL'ism - Social Media streams are like national weather forecasts.

First of all, we as human beings, are very adept at filtering information. We have a tremendous ability to withstand sensory input. We do it everyday. From traffic signals, to radio, and bill boards to bosses. We filter and catalogue information with high power processing and training - we've been trained to do this all our lives.



When you watch a national weather forecast, you don’t feel compelled to listen to every region, every state, capital city. Looking at this map you do not feel compelled to read every temperature throughout the nation. You tuned into the areas that are of relevance to you and let the rest go by.

You are not insulted by the other temperatures being displayed. No attitude toward the central states for being there. Social Media streams like Facebook Live Feed and Twitter Time Lines are much the same.

You do not have to see, comprehend and respond to every message, there will not be a test later :)

You can tune into the information that is relevant to you, absorb what value you find, and let the rest go by without regret or insult. Remember, like the national forecast, each piece of information, is important to someone.

Keep the faith. KSL