Communication vs. Connection Part Duh!

So previously I talked about the difference between communicating and connecting. Everyday I find myself being asked; "why video?" , "why does it make that much of a difference?"...ok so here's an example or two.

I can tell you that there is this really cool ad that uses shadow puppets to create forms of bunnies, birds, branches, and a moose. It's set to music and kinda surreal.

We all know what shadow puppets are and you should be able to imagine them being used in an artistic way...so then, I have communicated that concept to you.

I could be more descriptive, but with all the elegant writing in the world, I still do not believe that it would have the same effect. Nor do I believe that all the adjectives and adverbs I might use to articulate the imagery could hold your attention span or be recalled in conversation weeks later.

I do believe the following will engage you in just these ways.




BUT WAIT THERE'S MORE...

If your not worrying about artistic impression or want something a little more "real". I can tell you about this guy, Xin. He's an immigrant kid who studied martial arts to get by in a gang ridden neighborhood. He got really good at it and felt confident until he came up against a kick boxer who schooled him some more. Long story short, this young man wanted to be the next Jackie Chan stunt man. He could be found leaping through malls and doing acrobatics as he learned to perfect his skills. This young man, not only is an amazing aerialist, but he is the subject and the producer of an online video that has seen more than 15 million viewers. The video serves him better than any picture or text article could, and it has enabled him to reach a larger audience than he imagined.

You've got to watch this...



Still not satisfied look at these...

http://www.time.com/time/topten/2006/webvideos/01.html
http://www.associatedcontent.com/article/215472/urban_ninja_takes_youtube_by_storm.html