Screencasts are expected!
In the PC World Community Voices blog, Phil Shapiro writes:
I am so happy to read this! The screencast is an essential tool for all software sellers. The ability for a potential customer to see your software in action before a purchase shouldn't be an afterthought, it should be a requirement for a product launch. I hope more and more savvy customers start expecting - and demanding - them!
I also found part 1 of a nice article on screencasting. It's written by Beth Kanter, and it's a well written primer for folks doing their own screencasts.
If a company has gone to the trouble of designing a software program, but hasn't taken the trouble to create a screencast about the program, then they are apt to lose me as a customer. Seeing is believing.
I am so happy to read this! The screencast is an essential tool for all software sellers. The ability for a potential customer to see your software in action before a purchase shouldn't be an afterthought, it should be a requirement for a product launch. I hope more and more savvy customers start expecting - and demanding - them!
I also found part 1 of a nice article on screencasting. It's written by Beth Kanter, and it's a well written primer for folks doing their own screencasts.
Labels: Beth Kanter, PC World, Phil Shapiro, screencast
posted by kenny at
2:25 PM
1 Comments:
Hi Kelley,
What a surprise to pop over to your blog and find a post on a topic I'm so interested in! Thanks for the mention. I agree with Phil's opinion about screencasting. That was my initial attraction to it - because as a person who has provided tech support and training - it is such an efficient and easy way to offer support.
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